Buyers are brutal in their assessment of homes that are being shown to them. Have you ever watched
"Sell this House" on HGTV where they have hidden cameras and microphones to record buyers comments
as they go through the home room to room? If you've seen the show, you know exactly what I mean & real
estate agents deal with it day in and day out.
So... what is home staging? Home staging focuses on improving a property by transforming
it into a welcoming, appealing, and attractive product for sale.
Why should you have your home staged? Studies show that home sellers can make at least 3
percent more with home staging and homes staged before listing were under contract twice as fast as
comparable homes that had not been professionally staged.
If that's not reason enough to invest in home staging, consider this... staging costs less
than a price reduction.
Here's what you need to understand about staging: "How you decorate to live in
your home and how you decorate to sell your house are very different". The goal is to have every
potential buyer think that he or she can live in your home. It's no longer about the homeowner. Instead,
it is about the homebuyer. Coupling a designer's eye with the buyer's perspective is what home staging is all about.